Open World — The new brand identity created for Barclaycard is inspired by the central idea of liberation  — ‘When liberated from the complex world of payment, a new and brighter world opens up, free from restriction, free to explore and experience new things’.

We created a multi-coloured brand designed to express an Open World, full of opportunity and choice. The Open World mark is calm and controlled on the outside, yet progressively more vibrant and dynamic closer in.

The brand was expressed across cards, corporate stationery, customer statements, website graphics, mailers, and printed promotional material amongst other deliverables.