John Lewis Way-finding

We were approached by the quintessential stalwart of the British high street — John Lewis to review and refresh it’s brand. 

As part of our branding solution we created a bespoke way-finding system — We introduced super-graphic illustrations to act as key visual markers for departmental and product adjacencies — Hanging signs were designed to reflect the characterisics of the brand with an introduction of a chevron edge and new colour palette.

The new way-finding system includes super-graphic illustrations, hanging signage, perimeter decals and floor directories.

Agency CreditEight Branding